Halla’s iron will to make it to the world’s top is the core image represented by this simple, powerful, and vivacious schematic diagram. The triangle in the middle symbolizes Korea’s Mt. Halla, from which Halla Group took its name, as well as a Korean pioneer company.
The other two triangles, or mountains, overlapped underneath the center one represent the future of Halla Group, which is, and will be, growing to become the world’s top notch conglomerate, backed by the synergy between superior talent and forerunning technology. Halla’s three-triangle logo also signifies the holy trinity, the fundamental of all truths, with each meaning enterprising endeavors, creative development and sense of unity --- Halla Spirit.

In addition, the logo includes an inverted “W,” which symbolizes “world” and “win.” The implication is that Halla will prevail in the cut-throat global competition and emerge as the world’s first tier company by exercising its will of steel.